Making of a Beauty Mogul
- Shaleia Reid

This Fall meet Taysha, Lorene, and Ruby the new stars of reality TV. Making of a Beauty Mogul is hitting the DVD circuit this spring if you can't wait to see it on TV. This show has a whole new twist. No silly contests, no sleeping in a tent if you have a bad day, no voting off, none of that nonsense. Get ready to follow the lives of successful women who just need the tools to be the next big thing.

This show gives you a hardcore look at what it takes to be a Beauty Mogul. Think it's all fun and games, well you are in for a suprise. Taysha, the creator of Making of a Beauty Mogul and the owner of numerous beauty ventures such as the world's most expensive masacara, has equipped each woman with their own assistants, lawyers, accountants and anything else a fabulous mogul will need. Are these women truly cut for the business? Will they fail or succeed? Can they actually be a BEAUTY MOGUL?

S.R: What is your age, location and family background?

Ruby: 23 years young, born and raised in Brooklyn. I am from an upper middle class very successful entrepreneurial family.

Lorene: I was raised in Brooklyn I now reside in Queens New York. I went to school at St. Johns University. I am 25 years old. I am currently working on my skincare line which is called Sepia Skincare, I have an outwear line (Mestif) for women which is launching Fall 2007, and I am also working on a book.

S.R: How is this show different from other beauty and fashion reality TV shows?

Taysha: This is like a diary. You know how you used to watch MTV diary and they showed you the behind the scenes activity of stars. That is what this show is like, we will be commenting on it in studio during certain scenes though. This is not a game show at all. I don't need you lookin for chickens, how will that get you money. Shows like that are stupid. I don't understand that, it is almost insulting.

S.R: How did you go about choosing Ruby and Lorene for the show?

Taysha: When I was scouting for the show I had contestants submit business plans, and business ideas. I wanted to see where they were planning to go in business. I had them sumbit videotapes, I asked 21 questions, like what is your vision, what is your seven year plan. I am not into one hit wonders, I need complete visions. Why should I care about you, and what you are talking about.

I already had the cast outlined I just need people who would fit. I knew I was looking for a future skincare mogul and a future haircare mogul.I will be with these girls for a year and a half. They will be living with me, so they needed to be the best. There is another girl, Krista who will also be joining the cast. She is the beauty domestic diva.

S.R: Did you find Krista after the original selection?

Well I was already in taping. Krista was just straight gangsta. She got past security. i'm like wow, how did you get through. She's been on girls behaving badly and in different music videos. Since she is in the industry she understands the romance side of this business, meaning you have to entertain people and know how to carry yourself. She had a hard time getting in and she didn't know how to start her line. Within in one day I sent her a whole outline for her line and when she is ready to go she can go. Its all about who you know and what they know. That is what business is.

S.R: Do the ladies live with you?

Taysha: Yes, we tape in a different location fo 6 weeks at a time. I have seven different houses. I let them experience life the way I experience it. We are in New York, Hamptons, Atlanta, we keep moving so forth and so on. Season 1 takes place in Atlanta.

S.R: Has there been times when you wanted to send the women home?

Taysha: The thing is sometimes they didnt realize how much work goes on. The first day they were here they were exhausted. They had no idea how much work I do. There was a time when we did a photoshoot and Ruby was tired and didn't eat and I told her there will be many times when you don't eat. This is the business that you are in it does not stop for you it will continue to go on.

They were not used to the schedule or the grind. You work from when you wake up until when you go to sleep. They are used to working but they control the schedule, in this industry you don't have the control. When the phones ring, and production needs you and all of that, you have to be on. This industry looks alot more glamorous then what it is.

S.R: So they had a rude awakening?

Taysha: They were like sponges but at the same time they learned things about themselves. In this industry you can't take things personally, that is a no-no. Not everyone will like your stuff but you have to get over it. Then sometimes the work slacked, I needed it turned up. I need people who can trust themselves, I don't like second guessing. Don't ask me, it is your product not mine.

S.R: Hardest challenge you have faced since taping?

Ruby: Realizing that all my dreams are becoming a reality . Staying focused and driven even when it gets hard.. Its so hard to stay focused when there is so much to learn .

Lorene: The hardest challenge would be to keep my full-time job and running my company at the same time.

S.R: Taysha has accomplished so much in the beauty industry. What have you learned from her so far and how is it working with the Beauty Mogul? Is she all that you expected?

Ruby: Staying Awake! Taysha is an animal almost unhuman in her energy levels..LOL. She opened my eyes to the fact that beauty is global .. and that haute beauty is the only beauty category that has room for super star brands.

Lorene: She's more than what I expected.  She works religiously to have the status of Beauty Mogul.  Her work ethic represents her status.  I have learned so much from her.  Her method of getting things done in this business is what I have taken in.  Also, she has helped me develop a thick skin and patience to deal in this industry.

S.R: What type of product do you have? What makes it different from what is out now?

Ruby: I have Haute Hair everything !  From 5,000 custom hand tied hair pieces too $1849 blow dryers. Taysha helped me expand my original hair collection . We built a seven year business plan that includes every thing from a full on 77th&Park Beauty School to a full mass beauty hair care line.

Lorene: Right now I am focusing on my skincare line. My main focus is to get Sepia up and running. There is actually three skincare lines, there is Sepia skincare, the original line I came out with, Sepia Spa and Sepia Resort.

S.R: Are you ready for the attention you will be getting, when millions of people get a look into your life and begin to judge you?

Ruby: Not Really, Its a little scary I must admit.  Its been an experience just traveling with Taysha . Her aura always draws attention and a crowd. Every place we went people wanted to know who we were or who she is, with or with out the cameras on .

Lorene: Not sure if anyone is ready for that.  The best thing to do is to take it one day at a time and remaining focused!  Sometimes over thinking and filling yourself with expectations makes things a lot harder.

S.R: What other ventures are you doing?

Ruby: I am also working on a Haute Shoe line .. I love love loove shoes! Taysha is funny and very down to earth she keeps a hectic schedule and she runs a tight ship. It was a shock to find out that she has major stake in a exotic skins farm in Thailand and in South Africa . So we started brain storming and because I love high fashion Taysha said Ruby ,"Start your own shoe line" . Its been a crazy ride and this is just the beginning.

Lorene: I have a book coming out and an outwear clothing line launching in Fall 2007.end

Want to learn more about these moguls and their products. Just click on the links below.

ORDER MAKING OF A BEAUTY MOGUL DVD HERE.

Lorene: Sepia Skincare, Mestif Clothing.

Ruby: 77th&Park® Haute Hair.

Taysha: H. Coutoure Beauty, Love Taysha, Beauty Water, Suite Tay.

Also check out Alex Outlaw, a hot new desginer out of Taysha's camp, Click Here.

Alex Outlaw's Myspace Page.

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